Welcome To Frannypak!

At Frannypak, we are passionate about creating innovative, stylish, and functional solutions for modern lifestyles. Founded by Bobbie Ayers, a seasoned entrepreneur with 30 years of experience in building successful software companies, Frannypak is the culmination of a journey driven by problem-solving and a commitment to excellence.

Quinn - Light Gray Our Freedom strap system can be downsized to 14" and up to 52" long.  Kids, teens, and adults all find our multi-position strap system perfect for any adventure.

our story

Our Start

Bobbie Ayers has always been a visionary and a problem solver. With a remarkable career spanning three decades, Bobbie has transformed concepts into groundbreaking platforms. From improving homeowners' lives with innovative software to enhancing the real estate industry by providing agents with tools to visually suggest home improvements, Bobbie's expertise is unparalleled.

The inspiration for Frannypak came from a personal experience. Bobbie purchased a Bogg bag for her daughter-in-law's birthday, only to find that the bag's straps were uncomfortable and impractical. This experience sparked an idea: to create a better bag that combines style, functionality, and comfort. Thus, Frannypak was born, named in honor of Bobbie's mother, Fran, who always encouraged dreaming big with passion.

Quinn - White Notice the light gold hardware and custom anchors molded in colors to match our waterproof tote bags.

Our Story

Our Mission

At Frannypak, our mission is to revolutionize the way people carry their essentials. We believe that a great bag should not only look good but also make life easier. Our innovative Freedom Strap System, designed and assembled in-house, offers multi-position options, allowing our bags to be carried as shoulder bags, crossbody bags, or even clever backpacks. We use our own high-quality vegan leather and custom-manufactured luxe light-gold hardware, elevating our bags to new levels of fashion and functionality.

Quinn - Yellow A view of our Midi Turquoise Tote bag with matching Freedom Strap system.

our story

Our Products

Our flagship product, Franny is designed to replace the uncomfortable plastic straps of Bogg or Simply Bags with our versatile Freedom Strap System. Whether you are a new bag owner or looking to upgrade your existing bag, our system makes it easy to convert any bag into a stylish and comfortable Frannypak. Our custom-designed Anchors securely attach the bag and straps, ensuring durability and ease of use.

Quinn - SkyBlue Our Freedom strap system provides multi-purpose options such as crossbody, shoulder and backpack.

Our story

Why Choose Frannypak?

  • Innovation: Our Freedom Strap System is a game-changer, providing multiple carrying options for ultimate comfort and convenience.
  • Quality: Our bags are made from high-quality vegan leather and luxe hardware, ensuring our bags are both stylish and durable.
  • Customization: Our straps and bags are designed to be easily attached to new or existing bags, allowing for seamless upgrades.
  • Passion: Inspired by Bobbie's mother, Fran, our company is built on the values of dreaming big and striving for excellence.

our story

Grow With Our Frannypak Family

We are thrilled to have a growing community of customers and stores that love our bags as much as we do. Every day, we are inspired by your stories and feedback, and we are committed to continuing to innovate and provide products that enhance your life.

Thank you for being a part of our journey. Together, we can carry our dreams and essentials with style and ease.

Welcome to Frannypak!